Friday, June 24, 2011

Toledo Jeep Plant Struggles To Match Wrangler Demand!

As Talking Jeep Oz has previously reported the Jeep Wrangler sales success is causing supply problems around the world. Jeep's Toledo Assembly Plant is struggling to keep up with worldwide demand for the iconic Jeep Wrangler

Michael Manley, president of the Jeep brand and the man responsible for introducing products to potential customers outside North America, said Thursday he's more than a little worried that global demand for the iconic Jeep Wrangler may soon overtake the capacity of Toledo workers to make them.
"Wrangler just continues to grow and grow and grow in international markets," said Mr. Manley
There's just one problem: Through the first five months of this year, Wrangler sales in the United States are up 13 percent to almost 42,000 vehicles, and production of the two and four-door SUVs is up 19 percent to nearly 71,000 vehicles. The factories at Toledo Assembly have an overall annual capacity of about 150,000 vehicles.
"I know that we could sell a lot more [Wranglers] than we sell today. We just finished working with Fiat to refranchise all of our European market, which is a huge market," Mr. Manley said. "As that process is now finished and they get back to gaining some momentum, clearly Wrangler demand is going to grow in Europe."
He said new emission regulations coming to Europe and the United States make "a stronger business case" for introducing diesel-powered Jeeps to the United States market. He predicted that consumers could see new diesel-powered offerings from the brand in the United States within "two to four years."
Jeep engineers continue to search for other ways to improve the vehicle, which celebrates its 70th anniversary this year.
source Toledo Blade

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