Jeep enthusiasts world wide have long been dreaming about a Wrangler Pickup Utility being produced by Jeep. However it looks seriously un-likley after comments made by Fiat Chrysler Australia CEO Clyde Campbell at the recent Grand Cherokee SRT8 Australian Media lunch that it would need to be a real 1 tonne capacity load carrying truck to make sense in this competitive market segment.
“I think the clear decision is that if you are going to have a pick-up it has got to be a metric-tonne pick-up,” Mr Campbell explained. “It’s got to be a beast that ticks a few boxes.”
Jeep does currently offer a ‘JK-8’ utility conversion kit for the current four-door Wrangler, but it is an oddly shaped load space limited to about 800kg, Mr Campbell explained.
“You couldn’t fit a motorcycle in there, for instance,” he said. “It’s a funny sort of configuration. But it looks fantastic.”
If and when a 1 tonne pickup is built it will most likely be a Dodge branded ute and be designed to take on the market leader Toyota Hilux etc. This leaves the aftermarket builders alone to do there own thing or local Australians can wait for the Mopar Pickup conversion to be approved for Australia.
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