Jeep Australia have slashed the price of its lack luster Cherokee range in the face of slow sales. The Jeep range has been going great guns this year except for the soon to be replaced KK Cherokee (Liberty in US).
The aging Cherokee has been advertised from $35000K all year for its Sport 2x4 version with many dealers offering them for $32000K Drive Away. Now Jeep have just slashed the price to $30000K Drive Away and the rest of the range has also been dropped. New prices are Limited 2x4 for $33000, Limited 4x4 $35000 and the diesel CRD Limited for just $39000 thats a massive $7000 reduction on the Limited petrol and diesel.
A real bargain for new buyers but too bad if you bought one last month.
This is a very bad look for Jeep and recent buyers will be fuming at being duped out of thousands of dollars and also the drop in resale value of their purchase. Owners of older models will also be unhappy at the drop in resale value of their older Jeep.
It's hard to work out why Jeep Australia have panicked as the replacement for the KK is not due until sometime next year. The new prices are on the Jeep Australia website at www.jeep.com.au
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