AFL team Richmond is pleased to announce that it has secured a major partnership with automotive brand Jeep, which will appear on the front of the Richmond guernsey for at least the next two years.
“Partnering with Jeep is a fantastic step forward for the Richmond Football Club, which adds to the excitement among our members and fans as we head into a new season,” CEO Brendon Gale said.
“We are thrilled and proud to be associated with such a strong and exciting brand in Jeep. There is a great fit between our organisations, the exciting journey we are on and our ambitious plans for the future.”
Celebrating it’s 70th anniversary this year, the iconic Jeep brand is arguably the most recognisable in the automotive landscape. Surging forward with award-winning recent product development and aggressive new marketing strategies, the legendary brand is set for big things this year, with the Richmond partnership being a sensational element of that progress.
“There are few clubs with the rich history of Richmond, and even fewer automotive brands with the history of Jeep” said Sam Tabart, General Manager of Marketing for parent company Chrysler Australia.“Our approach is one of passion and strength, with the mantra ‘Don’t Hold Back!’ So what better fit for Jeep than Richmond Football Club who’s positive, professional approach and membership dedication is something we are extremely excited to be a part of.”
Celebrating it’s 70th anniversary this year, the iconic Jeep brand is arguably the most recognisable in the automotive landscape. Surging forward with award-winning recent product development and aggressive new marketing strategies, the legendary brand is set for big things this year, with the Richmond partnership being a sensational element of that progress.
“There are few clubs with the rich history of Richmond, and even fewer automotive brands with the history of Jeep” said Sam Tabart, General Manager of Marketing for parent company Chrysler Australia.“Our approach is one of passion and strength, with the mantra ‘Don’t Hold Back!’ So what better fit for Jeep than Richmond Football Club who’s positive, professional approach and membership dedication is something we are extremely excited to be a part of.”
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